Traffic – the lifeblood of every business

Traffic they say is the lifeblood of every business.

Do you want more people to buy your products? Get more people to know about the products.

The question now is how can I get people to see my products? The simple answer is TRAFFIC.

Imagine those Social Media Influencers that always write about their earnings. They tell you they made N10m in a month by just selling a course and you say they have made a lot of money.

If you do the calculation it could be only 5% of their followers that bought from them. If you score 5/100 in an exam you are definitely having an F.

But for sales it is not like that. 5% could be an A.

Let me explain this with an example.

Imagine a Social Media Influencer that has 70,000 followers and 5% of these followers bought a N3,000 course from him/her in a month. 5% of 70,000 is 3,500. 3500 x 3000 is N10.5m in a month.

You see the benefit of traffic!

Here are 2 ways you can get traffic to your business.

  1. Organic traffic
  2. Inorganic traffic


Organic traffic 

This is the traffic you get without running ads (advertisements). In order to get this kind of traffic you should always post valuable content on your social media pages or blog. This will make more people know you. They start buying from you when they Know, Like and Trust you.


Inorganic traffic

You get this by running Facebook, Instagram ads or Google Ads. You pay these companies to run this ad.

Over 2 billion people are on Facebook. Imagine Facebook showing your ads to 500,000 of these people. You have the chance to sell more than the Social Media Influencer that has 70,000 followers. The only thing is you pay for the traffic.


2 replies
  1. Gordon Boelter
    Gordon Boelter says:

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