Traffic – the lifeblood of every business

Traffic they say is the lifeblood of every business.

Do you want more people to buy your products? Get more people to know about the products.

The question now is how can I get people to see my products? The simple answer is TRAFFIC.

Imagine those Social Media Influencers that always write about their earnings. They tell you they made N10m in a month by just selling a course and you say they have made a lot of money.

If you do the calculation it could be only 5% of their followers that bought from them. If you score 5/100 in an exam you are definitely having an F.

But for sales it is not like that. 5% could be an A.

Let me explain this with an example.

Imagine a Social Media Influencer that has 70,000 followers and 5% of these followers bought a N3,000 course from him/her in a month. 5% of 70,000 is 3,500. 3500 x 3000 is N10.5m in a month.

You see the benefit of traffic!

Here are 2 ways you can get traffic to your business.

  1. Organic traffic
  2. Inorganic traffic

 

Organic traffic 

This is the traffic you get without running ads (advertisements). In order to get this kind of traffic you should always post valuable content on your social media pages or blog. This will make more people know you. They start buying from you when they Know, Like and Trust you.

 

Inorganic traffic

You get this by running Facebook, Instagram ads or Google Ads. You pay these companies to run this ad.

Over 2 billion people are on Facebook. Imagine Facebook showing your ads to 500,000 of these people. You have the chance to sell more than the Social Media Influencer that has 70,000 followers. The only thing is you pay for the traffic.

 

TOP 5 HIGH PAYING SKILLS YOU CAN LEARN BEFORE 2021 COMES TO AN END

1. Website Development

Web development refers to building, creating and maintaining websites.

This time we are in now, everyone uses the internet and companies have been using that as an opportunity to connect with potential and existing customers.

2. Mobile App Development

Mobile application development is the process of creating software applications that run on a mobile device.

Mobile apps offer seamless experiences with their ability to work Offline and Online.

3. Digital Marketing

This is the act of marketing products/services online.

The popular way of marketing is to go from one place to another to tell people about your product but Digital Marketing can be done without leaving your house.

4. Copywriting

Copywriting is the process of writing persuasive words that motivate people to take a specific action, a copywriter is the creative mind behind those words.

5. Affiliate marketing

Affiliate Marketing is the practice of promoting the products or services of another person or company in exchange for a commission on the resulting sale.

Affiliate marketers join affiliate programs, find reputable affiliate products to promote, and then share those products with their audiences.

5 Benefits of having a website for your business

1. A website helps expand your business reach

If you have a small store, most of your business will likely come from people around your locality.

A website helps you reach people within and outside your locality. You can attract more people to your business when you have a website.

2 A website allows you to make sales online

Aside from expanding your business reach, you can sell your products/services online. You can set up an online store to sell your products. This will enable you to make sales outside your operating hours.

3. A website enables you to build email lists

One of the ways you can stay in touch with your customers and drive sales is via Email marketing.

You can use your website to get people to sign up to your email list. Once you have these lists, you can send them marketing emails.

4. A website enables you to educate users about your business

You can use your website to educate people about your products or services. This will enable your potential customers to understand what your business is all about and patronize you.

5. A website enables you to have personalised email addresses for your employees

You can set up personalized email addresses for your employees. This enables you to look professional. Eg. A domain name like johndoe@yourbusiness.com looks more professional than johndoe@gmail.com

These are some of the benefits of having a website for your business.

Please contact us at info@smarttechpoint.com so we can build a professional website for your business at an affordable amount.

How to earn in dollars while living in Nigeria

1. Work on freelancing websites

Freelancing websites are websites where you can earn money for yourself, rather than for a particular company.

Some examples of freelancing websites you can work on are Fiverr, Upwork, freelancer(dot)com

You can get freelancing jobs as a writer, graphics designer, website designer, data analyst etc on these freelancing platforms.

2. Become an affiliate marketer

Affiliate marketing is promoting other people’s products in return for a small commission for each sale.

Examples of some foreign websites you can work as an affiliate are ShareASale, ClickBank, Amazon Associates.

3. Have a YouTube channel

If you’re good at anything, you can start sharing your knowledge on YouTube. People will appreciate your help so much.

All you just need to do is to have a YouTube channel where you can upload the videos you created.

You can create videos on fashion, cooking, comedy, tech etc

YouTube starts paying you when you have a minimum of 4,000 video watch hours on your channel in the last 12 months and 1,000 subscribers.

4. Publish E-books

If you have a book, you can publish it on Amazon Kindle Direct Publishing or other online platforms and make some dollars from it.